As a small business owner, you can actually use twitter in growing your brand so that you compete with the big guys in the industry. Actually, social media is a great marketing equalizer. Celebrities like Justin Bieber and Lady Gaga have developed massive following by expert use of social media.
Also, according to a survey conducted by Social Media Examiner and released in 2011, the results were just mind boggling. Of the 3,300 marketers interviewed, 88% said that social media had generated more business exposure, while 72% of the respondents said they realized increased profits and finally, there were 62% who noted improved search rankings.
So if you have not joined the social media craze, this is the time to open a Twitter account and give your business a major boost. To get your social media campaign up and running, you will need to use the following tips.
1). Take advantage of management Tools
By using the management tools of social media like TweetDeck, you will not only be able to manage your accounts but also save time. The tools let you schedule posts, and then release them over the course of time automatically. In short, you are able to make your followers updated without being confined to your keyboard. Just ensure you are always throwing in something unique and give your friends a reason to follow you.
2). Engage and interact
Twitter lets you find friends and network with many more. However, this should not just stop there. You need to engage and interact with these people. Begin a conversation, respond to comments and questions and always remember to thank the people for spreading your brand. However, you should not think that twitter is a one-way street. You also need to give back by promoting the brands of your followers.
3). Provide Value
You must ensure that there is value that you deliver to the people who are following you. They could be in terms of articles that are related to your niche, coupons, news or even product information. Many people make the mistake of spending all of their time promoting their brands. It is boring for many people just following a bunch of adverts. You want to keep your profiles updated and always fresh.
4). Start a Blog
The importance of a blog is that it keeps customers updated regarding the daily affairs of your company. You may use the blog to give personality to your company, as well as boost its SEO. If necessary, you need to hire a part time blogger. It will be worth the cost.
5). Setting goals
The only way you are going to see result is by having a measuring tool. You need to put figures as to how many followers you should have by say, six months, or how you want your traffic to increase. Achieving the set goals might take time like months or even some years. If you have a feeling that you are stuck, you may want to check out companies such as yours, which have successful campaigns of twitter. Observe which tactics of theirs are working. Also, be updated on current trends.